youtube is FLOODED with free fitness content, I mean, you could workout for five years and never see the same video twice
its all evergreen - crunches from five years ago are just as good today
everyone I know who worked as a personal trainer has moved out of the industry
endless free resources out there
and then the content connected to devices like Peloton etc
not sure how you can make a buck in this business
want to track your progress? look in the mirror or guesstimate
Conversely, a tidal flood of free content, much of which is low quality, can motivate a consumer to shell out $$$ for something that's more curated, limited, and has a guaranteed lower limit on quality.
I know because I've done this many times in many contexts, with everything from fitness apps to programming courses to buying the latest fiction books. With all of these, there are multiple lifetimes' of free, good content out there, but good luck mining the nuggets out from the thick layer of slop.
> want to track your progress? look in the mirror or guesstimate
Do you lift? That's not a good way to track progress.
Jefit isn't about video tutorials, but keeping track of your progress in specific exercises, and performing correct amount of volume to progress but not over-train, a thing that becomes harder when you advance and your progress starts to slow down. At that point avoiding stagnation requires a lot more optimization and an app that can tell incremental progress in bench is more motivating than looking at the mirror and seeing very small changes. Also, for powerlifters the mirror is a poor tool since it's not about hypertrophy and body shape.