Exactly. I have been questioning the need to "keep up". As the best AI innovations arrive, the ones that are useful will eventually make their way to the mainstream (and me). I didn't "keep up" with the nascent development of spreadsheets or Google Docs. Once they were widely used, I adopted them just fine, and haven't missed out on anything.
Unless you are building an AI startup furiously searching for PMF before your runway expires, I don't see the urgency.
Someone who keeps up on AI and finds productivity gains will outcompete someone who doesn't, even for activities that aren't develoing new AI weren't AI-based before.
What is an "AI startup"? If you add a chatbot do your product, are you an "AI startup"? Does "startup" require having no moat? Can you be an established stable business that loses everything to a startup that leapfrogs your tech, AltaVista?