Okay so is Steam enough of a money printer for Valve to say "well fuck you guys, we'll make our own credit card with hookers and bingo"? And hold out Half-Life 3 (only purchasable with the ValveCard) as a carrot?
That's basically what gift cards are isn't it?
> Leaked internal slides peg Steam’s net revenue last fiscal year at just under $10 billion
https://www.simplymac.com/games/3-5m-per-employee-how-valve-...
I am genuinely curious who can actually threaten Visa (I do not think it is Valve).
Amazon, Walmart, Target and then increasingly unsure.
My first thought is: obviously not. But if 10 years ago you'd asked me if Valve would be able to turn Linux into a serious gaming platform, I'd have answered the same.
All that stemmed from an unlikely but existential fear that Microsoft could lock-down software distribution on Windows. My suspicion is that SteamOS sales and Steam Decks aren't actually profitable, they're just too valuable as a bargaining chip not to invest in. And Valve can invest in them, because they're rich and private.
While Valve bigwigs probably aren't losing sleep over the missed revenue from incest games, having the rest of their revenue stream threatened might make them seek another form of insurance.
The problem is if visa/etc say no, valve instantly loses ~70% of their sales. So it’s a bet they won’t win
I’m fairly certain they could but it wouldn’t exactly be fun right?
I mean, if there's one company that I believe could pull that off is Valve. And maybe Amazon. Maybe the two together. It would be one hell of a JV for both parties.
oh yes
Nope. Even a company such as valve would be intimidated by the regulation of setting up their own company payment network outside the traditional banking system.
Maybe crypto is an option but I haven’t seen use in retail. Only speculation instrument.
Apple tried. Failed. Google tried. Failed. Only thing that works is partnering up with existing bank
Practically impossible.
To replace visa/mastercard you need to have thousands of banks support ValveCard across the world. It's hard to imagine how it's going to happen. Players will not switch to another (probably foreign) bank just to buy Half-Life 3. They'll pirate it.
By the way, Gabe has a very famous quote:
> Piracy is a service problem.
He knows it very well that if it's hard for players to buy something they'll just get it free anyway. You can say he's probably the first person in the world who realized this idea profoundly enough to turn it into a business. It's very risky for Steam to make buying games even slightly harder.