Does Valve actually have a high risk of chargebacks? I was under the impression that moreso than other platforms, most Valve customers would rather go through Valve's own refund system. I understand that chargebacks is supposedly the reason for adult-only platforms.
Sorry, I should clarify my question: does Valve actually face a significantly increased risk of chargebacks if it should be more liberal in its adult game rules.
I suppose that if consumer behavior is to have their adult game purchases and conventional game purchases on separate accounts, and the Steam platform allows for that, then that may be so.
Chargebacks of legitimate purchases on most large platforms are extremely rare. Most will be from stolen cards. On most large platforms, if you start a chargeback you can expect your account to get locked. Do you want to give up your entire account just for a refund on one purchase? Luckily these large platforms typically have their own refund process.
The owner of a stolen number is going to use a chargeback.
Yes. Steam used to have card declines if your address did not match exactly.
Card not present was and still is higher risk than in person shopping. Now that most US customers have chip cards in their wallets fraud has shifted from in person to CNP. Digital goods are high risk because a customer could theoretically download and enjoy the digital good or save a copy and then chargeback. There's no shipping tracking number to prove delivery. Or a fraudster could go on a spending spree from the comfort of their home in another country. Adult-only games are even higher risk because a customer might have to explain to a spouse what the Steam charges were for.
Of course copy protection and the prospect of a ban of their whole Steam account blunts the most obvious customer cheating of keeping a copy and charging back. Steam games cannot be resold. Digital goods that can be easily resold are magnets for fraud. Such as cloud GPUs or international long distance calls.