Adoption rate is not derivative of Adoption. Rate of change is. Adoption rate is the percentage of uptake (there, same order with Adoption itself). It being flattening means first derivative is getting close to 0.
It maps pretty cleanly to the well understood derivatives of a position vector. Position (user count), velocity (first derivative, change in user count over time), acceleration (second derivative, speeding up or flattening of the velocity), and jerk (third derivative, change in acceleration such as the shift between from acceleration to deceleration)
It really is a beautiful title.
The function log(x) also has derivative that goes closer and closer to 0.
However lim x->inf log(x) is still inf.
I agree, I think I misunderstood their wording.
In which case it's at least funny, but maybe subtract one from all my derivatives.. Which kills my point also. Dang.