In the age of push-to-start cars, yeah it does feel basic to me. If I can unlock my car with my key fob, why can’t I send a signal to start it?
My 2017 Honda civic has it without a subscription so I was pretty shocked to learn that Subaru decided its customers would be cool with it being behind a pay-wall.
My Toyota is charging a monthly fee for it as well.
Are you looking to remote start from the fob, or from an app? I agree that if it's done via the fob, that shouldn't require a subscription. But I understand that something requiring a cell signal will usually be paid, one way or another. I prefer it not be baked into the cost of the car, since some people (me) will not want that feature.