This is silly.

Regulation exists to help balance out the power disparity between consumers and corporations that sell AI. The EU wrote a good AI law, it's mainly focused on access to goods and services and the impact that AI can have in those domains. Among other things, it almost entirely bans surveillance pricing. Makes companies liable if an AIs discriminate on their behalf. Also restricts the use of facial recognition.

This is it's role, to equalize the power disparity by prohibiting companies that do business within the EU from engaging in these predatory practices.