Thought "isn't that just Wine" but no! They are virtualizing it! And integrating them seamlessly with Linux desktop somehow!
Looks pretty cool. I remember playing with something similar in Virtualbox, it had a seamless mode too. It was a bit janky, and I think they removed it recently.
I used it in the old days, to have MSN messenger on Ubuntu :)
They are virtualizing it!
This is incidentally how Windows 386-9x ran DOS applications - in a VM, using V86 mode.
Seamless Mode didn't work for anything newer than... XP, I think, as a guest? So it makes sense they'd drop it. Fun while it lasted though!