When all leadership is asking is "what is the short term business value?", it's pointless to make that case. It's much easier to measure "yet another feature" than "fix the root causes of what makes our product subpar and slows us down". Not only that, but an incompetent engineer's "tech debt grooming" may make things worse.
I think that this may eventually become better now that there isn't so much dumb money around (no ZIRP) and with AI assistants taking on some low-effort work (enabling companies to lay off incompetent engineers). But it will take many years for companies to adapt and the transition won't be pretty.