I’m a dyed in the wool GenX-er and I think the comment you’re responding to has insight.
For those of us that grew up in the punk-rock anti-corporate adbusters rage against the machine WTO protest era the current culture around commerce and wealth is a disorienting hellscape.
The boomers and their children, the millennials, were wrong in their belief that fashion choices and good vibe thinking by the affluent set would lead to a better culture.
Should have listened to the Nirvana generation a little more. Turns out the cynicism was justified.
It was amazing how fast the anti-globalization/anti-corporate attitudes evaporated away in the wake of 9/11.
100,000 mostly normal people traveled to Quebec City to protest the FTAA in April 2001.
By the end of that year that kind of thing was anti-patriotic, and very much a taboo subject, at least in the mainstream culture.