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afavourtoday at 2:06 PM8 repliesview on HN

> most normal people don't know what Claude or Gemini are

In think the point is that they don’t need to know what Gemini is, they just need to know Google, which they most definitely do.

IMO ads rollout won’t be as simple as you’re describing it. A lot of people have switched from Google search to AI specifically because it isn’t filled with SEO, ad filled nonsense. So they’ll need to tread very, very carefully to introduce it without alienating customers. Not to mention mollifying advertisers who are nervous what their product will be shown alongside and OpenAI will probably struggle to offer iron clad guarantees about it. And people generally speaking don’t like ads. If competitors like Google are able to hold out longer with no ads (they certainly aren’t wanting for ad display surfaces) they might be able to pull users away from OpenAI.

IMO pivoting to ads is a sign of core weakness for OpenAI. Anyone trying to set up their own ad network in 2025 has to reckon with Google and Meta, the two absolute behemoths of online ads. And both also happen to be major competitors of OpenAI. If they need ads that’s a problem.


Replies

SketchySeaBeasttoday at 2:57 PM

I can't wait for the instructions to start having ads embedded.

2. Place the turkey in your GE Two in One Oven set to 350, cooking for 10 minutes a lbs.

3. While waiting for your Turkey to finish cooking, why not have an ice cold Coke Zero? Click here for nearby locations.

4. Remove Turkey from the oven, let rest for ten minutes while listening to Lady Gaga and Bruno Mars sing "Die with a Smile" on Spotify.

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wiz21ctoday at 3:49 PM

> So they’ll need to tread very, very carefully to introduce it without alienating customers.

every single platform since the 1990's has introduced ads. My kids find it totally normal to have them. Believe me, if you train (!) people to accept ads, they will soon think it's normal.

And besides, if ChatGPT goes with ads, Google will follow directly. So the users won't have the choice anymore.

But ok, if I have to pay for a service without ads, then let it be. Paying for a service is normal too.

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wayeqtoday at 3:46 PM

> So they’ll need to tread very, very carefully to introduce it without alienating customers.

I'm certain the ads will be introduced in an easily identifiable and ignorable way. People will acclimate, user behavior will be analyzed, and over time the dial will ever so slowly be turned up to optimize for draining as much attention and money from the consumer as possible.

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Invictus0today at 5:29 PM

This is the curlftpfs comment all over again

neximo64today at 2:15 PM

> most normal people don't know what Claude or Gemini are

That's actually changed a while ago.

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falcor84today at 2:10 PM

Yeah, I saw several people who only first tried AI chats on Google's new "AI Mode", which uses Gemini, but doesn't mention it anywhere.

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onion2ktoday at 3:24 PM

they just need to know Google, which they most definitely do

The way that Google is rolling out AI is confusing, and I imagine a lot of people who can access Gemini don't actually know they can or how to use it. Among those that do know, many won't know what it's capable of and will believe that they need to pay for a service like ChatGPT in order to get what they want.

Zetaphortoday at 2:11 PM

And yet most of the people I know, including many technical ones, default to ChatGPT before Google's AI Studio. Google has general brand awareness, but ChatGPT has become the Bandaid or Kleenex of AI

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