I think the amount of money they’re burning on their operations would make that organizational lift a drop in the bucket. A few dozen annual 6 figure salaries? A few hundred? A bunch of normal CPU-based AWS services? They must spend 10 million per day on their current operating expenses.
Google and Meta are many thousands of sales people, managers, engineers, SREs, HR, masseuses etc. If you want to scale to Meta or Goog scale when doing ads you won't be able to do it with a few dozen people. Just sales will be hundreds or thousands spread across all the major territories