Claude has been aggressively advertising on Facebook, Instagram, and Reddit, and the ads have been much more general use than just the code benefits. They’re definitely no ChatGPT, but they’re not an unknown player.
From the advertisements I’ve seen, only in the bay area, I honestly wouldn’t know Claude “competed” with ChatGPT unless I knew of it beforehand.
For me that’s mostly because every AI startup is promising the moon on their billboards, lol.
You're only seeing those ads because the ad algorithm knows you. My family aren't getting Claude ads. They wouldn't know the first thing about it even if it were explained to them.