> So they’ll need to tread very, very carefully to introduce it without alienating customers.
I'm certain the ads will be introduced in an easily identifiable and ignorable way. People will acclimate, user behavior will be analyzed, and over time the dial will ever so slowly be turned up to optimize for draining as much attention and money from the consumer as possible.
You'll just need to run a small local model to filter out the ads. And they just become another one of those silly arms races between the ad makers and the ad blockers and we all burn more electricity.