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bambaxyesterday at 6:21 PM2 repliesview on HN

The problem with ads in AI products is, can they be blocked effectively?

If there are ads on a side bar, related or not to what the user is searching for, any adblock will be able to deal with them (uBlock is still the best, by far).

But if "ads" are woven into the responses in a manner that could be more or less subtle, sometimes not even quoting a brand directly, but just setting the context, etc., this could become very difficult.


Replies

nowittyusernameyesterday at 6:40 PM

I realized that ads within context were going to be an issue a while ago so to combat this i started building my own solution for this which spiraled in to a local based agentic system with a different bigger goal then the simple original... Anyways, the issue you are describing is not that difficult to overcome. You simply set a local llm model layer before the cloud based providers. Everything goes in and out through this "firewall". The local layer hears the humans requests, sends it to the cloud based api model, receives the ad tainted reply, processes the reply scrubbing the ad content and replies to the user with the clean information. I've tested exactly this interaction and it works just fine. i think these types of systems will be the future of "ad block" . As people start using agentic systems more and more in their daily lives it will become crucial that they pipe all of the inputs and outputs through a local layer that has that humans best interests in mind. That's why my personal project expanded in to a local agentic orchestrator layer instead of a simple "firewall". i think agentic systems using other agentic systems are the future.

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chiitoday at 3:05 AM

> But if "ads" are woven into the responses in a manner that could be more or less subtle

do you realize how much product placement have been in movies since...well, the existence of movies?