Non developers using Chatbots and being willing to pay is never going to be as big as the enterprise market or BigTech using AI in the background.
I would think that Gemini (the model) will add profit to Google way before OpenAI ever becomes profitable as they leverage it within their business.
Why would I pay for openrouter.ai and add another dependency? If I’m just using Amazon Bedrock hosted models, I can just use the AWS SDK and change the request format slightly based on the model family and abstract that into my library.
You don't need openrouter if you already have everything set up in your own AWS environment. But if you don't, openrouter is extremely straightforward, just open an account and you're done.