"Hey, I heard you like eating sushi. Have you ever tried having a bowl of par-cooked microwaved noodles, instead? It's basically the same thing!"

Edit: The last time I worked in an office building, I had a limited time for lunch. I could have brought in ramen, or purchased something from the decently-stocked break room coolers. I could have sat at my desk or gone outside or eaten in the break room.

And sometimes, I did do those things.

But what I quickly discovered was that what I wanted on my lunch break was primarily a break.

I wanted to get the hell away from that place, surround myself with something completely different, and spend time relaxing my brain before getting through the second half of the day.

So I often went out to get lunch.

But because time was limited, it had to be nearby, and my options were thus very limited.

So I ate a lot of bargain-menu Wendys and tacos from Qdoba because I could get there, and eat, and relax a bit, and be back on time.

If there were instead a sushi place right downstairs, I'd have probably hit that once or twice a week, too. It would have had a higher monetary expense, but my brain would have thanked me for the extra time to unwind and I'd have had a better and more-productive rest of my day and come home in a better mood than I might have otherwise.