> Culture doesn’t reliably reward the serious. Neither does business. > It rewards the resonant. The clear. The human. The work that connects.

Enshitification is a very rewarding strategy, depending on which side of it you're on, and I think you'd struggle to argue that's, 'The resonant. The clear. The human. The work that connects.'

The fact of that matter is that business and culture reward a vast range of different approaches in different contexts, and this holds over multiple levels of abstraction. From the sort of staff you want in particular jobs, all the way through to your position as a company relative to the market. Do you want your payroll admin to be playful? Really getting down, feeling that vibe - pay them whatever man - it's all in the vibe dude? Or do you want them to do their job to a standard? Do you want your impression as a company producing finance software to be that you're all about the resonant, the clear, the human, the work that connects? Or do you want it to be that you help the organisation meet its audit burden?

And just as business rewards different things in different contexts - so does programming. I'm not going to do low level systems programming in Ruby. I'm not going to go and do graphics programming in Rust. I'm not going to engage in banging out a CRUD app in C. You choose the best tool for the job given what's reasonably accessible to you at the time the problem occurs. Sometimes it's because a particular language gives you good access and support to a set of libraries - sometimes it's because the code you're working with was already written in that language. Sometimes the features of the language are well suited to particular tasks.

It's not a matter of the tool being serious or not. People are serious or not. Languages are just things and what makes the language serious when you pick it up is whether you're approaching your work seriously or not.