> the change applies to employees in US offices with assigned desks and is part of a broader push to make Instagram "more nimble and creative" as competition intensifies.
I don't think RTO or fewer meetings is going to reverse or even slow Instagram's slide down the enshittification chute. I recently returned to the app to connect with some friends and local communities, but the density of ads and dark patterns is pushing me away. IMO Instagram and Facebook in their twilight (which will still last another decade or so), where the path forward has more to due with extracting the remaining value from their existing users rather than outcompeting the alternatives.
The stated purpose of RTO may be more-nimble-whatever.
In practice it makes more sense if you always assume the intended purpose is to thinly veil constructive dismissal.
> I don't think RTO or fewer meetings is going to reverse or even slow Instagram's slide down the enshittification chute.
In my view it's been well down that chute since shortly after its acquisition by Facebook. Facebook bought them as a hedge as young people left the FB platform and, for a time, it's worked to keep users under the Meta umbrella, but as with everything Zucc touches, the end-user experience has been in a state of steady degradation.
In Canada meta pushed back (by not letting you link to or summarize recognized free press news sites) due to laws designed to encourage sharing revenue with news organizations for copying their content and posting it without their consent. The result has been a total vacuum of truth, and the platform is literally a anti-vax, agarthan racists wet dream when you open it up as a new user. It's ripe for replacement. I can't believe it's lasted this long.
I’m actually grateful I don’t need to worry about marketing via Instagram anymore.