If only we paid only 30% in the US.

If you're in the 24% bracket, you probably have an average rate around 18%. 7% personal FICA witholding, another 7% employer match, and state income tax. Then, if you're in the mood, add your health insurance premium and any college savings for you or your kids (or the difference between what we pay and what you'd pay in [insert some other country here]).