> How will the Google/Anthropic/OpenAI's of the world make money on AI if open models are competitive with their models?

They won't. Actually, even if open models aren't competitive, they still won't. Hasn't this been clear since a while already?

There's no moat in models, investments in pure models has only been to chase AGI, all other investment (the majority, from Google, Amazon, etc.) has been on products using LLMs, not models themselves.

This is not like the gold rush where the ones who made good money were the ones selling shovels, it's another kind of gold rush where you make money selling shovels but the gold itself is actually worthless.