Writing a blog is like talking in the town square. Except because it’s digital, we seem to forget how communication works. If you just start talking in the town square, you’re standing alone talking. Sure a person who passes by might pause, but the odds you’re saying something really relevant to them are low, so they’ll move on.
The whole question of how you get in front of the right people and tweak your message based on their reactions, and then setup a routine so you have a dependable performance-audience, all seem to be lost on many folks.
Related, I think people have stopped.... reacting on the internet? I've been part of the X/Twitter to Bluesky migration and people often mention how 'quiet' Bluesky is.
I think that's not due to algorithmic intervention of product design etc., I think people are just tired. The novelty of shouting at strangers on the internet has worn off - how many internet fights have we gotten into that did nothing in the end except waste time? It's only worse with a coin flip's chance of the other person being an LLM. We're all tired.