Steve Jobs passed away the day after Siri’s release, and I don’t think anyone else had the confidence and internal credibility to push the hard organizational changes Siri needed, similar to when he moved Apple to a single P&L when he returned.
Until LLMs came along, there wasn’t much you could do to improve Siri’s underlying technology. You could throw a thousand monkeys at to add more phrases it could match on and improve the interface to let you know what you could do. But that’s about it.
Until LLMs came along, there wasn’t much you could do to improve Siri’s underlying technology. You could throw a thousand monkeys at to add more phrases it could match on and improve the interface to let you know what you could do. But that’s about it.