Apple has completely lost the high ground it earned during the OS X high times, paired with the relentless innovation of the iPod and iPhone. If they were smart they would focus on refinement in this era of gradual and boring innovation, so when the next thing is ready, they have a solid and trusted platform to support it. As things stand, if the next thing comes tomorrow, the next generation could easily jump ship. They may have the people who are too lazy to learn something new and will survive like Microsoft has. But at this point there's nothing substantially different about the company that told us to "think different".