in my old neighbourhood, there was a couple where the husband creatd the intro-jingle for one of the major local news shows.
they are playing his jingle for more than 20 years now.
he became so wealhty that he could afford to tear down his old house, move temporaly to a hotel with the whole family, while the new villa was built on the old ground.
This always blows my mind about the US - the fact that individual cities and states are large enough markets people can become enormously wealthy catering to their locality. A staggering difference from Europe.