I think the article is more about why Cloudflare thought that was a valuable proposition.
Why do I have a shovel? Because I transferred $48 to Home Depot's bank account.
It's more like
Home Depot sold you a shovel because you had $48 to spare. they don't care about the why.
It's more like
Home Depot sold you a shovel because you had $48 to spare. they don't care about the why.