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add-sub-mul-divtoday at 5:01 PM1 replyview on HN

"Brand damage" is a pre-2020s way of thinking. Brands are openly degrading themselves for short term results now and have found that it's sufficiently tolerated.


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andsoitistoday at 6:02 PM

> sufficiently tolerated.

just to point out that if consumers tolerated changes, then by definition, there isn't brand damage.

what that tolerance level is cannot be know with 100% confidence ahead of time and I would argue that a business should have principles that build long-term customer value (and hence business value) rather than being short-term focused.

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