That goes both ways though, there's a slight but growing taboo about Chinese brands for many in the West.

Edit: not forgetting tariffs and sanctions, of course.

Well huawei ban bought samsung sometime, scared PRC brands from expanding into north american market. TBH Samsung was still pretty dominant until PRC brands really turned dial on hardware while Samsung stagnated until they couldn't. The latest round of hardware is pretty good, as in PRC flagship parity worthy. TBH the Koreans are very talented, they don't have the numbers to keep up with PRC speed / product cycles, but if they can iterate proper flagship every other year, they'd be in a good place. Also not putting ads on fridges.

Aren't they really big in other parts of the world, like Europe and Latin America?