> and it is very difficult to identify who's who.

That's exactly what the portfolio is for. Having an actual body of work people can look at and within a couple of minutes of looking think "wow, this person will definitely be able to contribute something valuable to our project" will immediately set you apart from every applicant who has vague, unreliable credentials that are only extremely loosely correlated with competence, like university trivia. You do need to get as far as a human looking at your portfolio, which isn't a guarantee on any given application, but once you get that far your odds will skyrocket next to University Graduate #130128154 who may have happened to get human eyes on their application but has nothing else to set them apart.