Google literally publish the attention paper. Have people not been paying attention? Google has been the only company I’ve been watching that really understands what they are doing.
Google has great technology, their ability to make and focus on great product development without getting distracted is the issue
IMO Google struggles to productize things, so they sit on great ideas a while or do the wrong thing with them, but OpenAI really showed the way and Google can probably take it from here.