> They didn't have to join, which means they got a solid valuation.

Did they? I see a $7MM seed round in 2022. Now to be clear that's a great seed round and it looks like they had plenty of traction. But it's unclear to me how they were going to monetize enough to justify their $7MM investment. If they continued with the consultancy model, they would need to pay back investors from contracts they negotiate with other companies, but this is a fraught way to get early cashflow going.

Though if I'm not mistaken, Confluent did the same thing?