It's not "the internet". It is "this internet".

Back in the 90s early 00s the internet made us mesh together because each one of us there was a specific person. We had forum signatures and every single post was clearly made by a person, for a person.

Then social media took over and relegated every single person into a tiny unidentifiable avatar next to a non-prominent name, not unlike NPCs in CRPGs.

In turn this has been exploited by the powers that be to ensure the social glue gets even weaker: a society barely held together won't revolt. There's only one thing left to do: productivity, productivity, productivity.

The political opponent is no longer a person. Just a nameless, faceless NPC (personifying everything that's wrong) spawned there to be defeated and collect their social loot tokens.

But I might just be an old fart rambling about the good, old days.