The mistake is in expecting anything positive from a company, brand or celebrity. And then phrasing it as if it's a problem?
While acknowledging the truth of what you're saying (the first sentence, anyway), the problem is going into a cynical, defeatist "that's the way things are". A kind of learned helplessness.
Why should that be a mistake though? We take it for granted these days that public figures and companies will never show a scrap of mercy or generosity, but it doesn't have to be this way.