People "don't care" because they do not understand the implications or the technology, not because they genuinely have no interest in privacy. Of course its easy to dupe people without technical literacy by characterizing it as some benign "targeted advertising" as if its a service being provided for you (when clearly it's not) rather than the actual answer which is "we want to follow your every movement and pattern of behaviour as if we had someone following you in an unmarked car and then sell that data to anyone willing to cough up the cash without any of your consent".

This narrative is incredibly toxic and honestly a very antisocial viewpoint of people as if they are all just stupid sheep who deserve to be exploited.

There's zero reason why its unfair for a person to both object to advertising because of the annoyance (because it is annoying) AND for a person to not want to be digitally surveilled endlessly without their consent.