Apparently Amazon is starting to do something about this. They've recently introduced two filtering toggles:
- a "Premium Brands" toggle, that seemingly filters down to just a hand-curated list of known brands per category
- a "Top Brands" toggle, that seemingly applies some heuristic to filter out listings by companies that haven't accrued enough aggregate "experience points" (some formula like "product-listing-age times product rating", per listing?) across all their listings. Which makes it actively counterproductive to create a new random six-letter fly-by-night brand for each listing, while still allowing new brands to organically "grow into" relevance.
Sounds like a very good idea, although I haven't noticed it yet. So often you are buried in garbage hits.
And they also need to cut it out with the comingled inventory from the new guys!
Maybe they could add a filter which removes items from brands with gibberish titles. No, I don't want to buy something from zxutringly or qorduger or any similar nonsense