I actually like the icons from his example of Google Docs, it makes it easy for me to locate an action type I’m looking for (add/delete etc) without reading the labels, then once I narrowed it down - I can read the label to find the precise action I want.
But someone got lazy and all the "Delete" or "Add" icons are identical... There's probably a ticket somewhere to "improve the icons" being ignored..
Same here. I view the text labels as a more detailed description I can read if I don’t understand the icon at first glance. The icons help with decreasing time spent searching for the option I want. Not having to read every single menu item saves some number of milliseconds which adds up over time and reduces cognitive load.