alt Hacker NewsThe Walt Disney Company and OpenAI Partner on Sora
Comments
Iger and Altman on CNBC at 10:30.
So we're soon going to see Sora-generated Disney movies?
How about picture gen though on Dall-E?
It is so infuriating to get content block on ChatGPT for pretty much any fairy tale that has had a Disney related adaptation.
Try getting a Grimm's 19th century Snow White illustrations. You can not because the Disney crap supersedes it.
In fact you can not get a Snow White illustration of any kind on ChatGPT.
I can not figure out any prompts that would draw using public domain knowledge.
Same goes for a pirate fighting a flying boy - no good.
New one this week was when I tried to draw a border around my daughter's picture of a Poppy from Trolls(That's Dreamworks but same problem).
The actual copyrighted Poppy appeared in the border half way down the generation and then of course content block appeared.
What is hilarious though that ChatGPT will profusely apologize and provide extremely detailed instructions in setting up local Stable Diffusion as an alternative...
They should have licensed the technology to automate the process of making live-action remakes...
This deal just guarantees we'll get to see some Mickey Mouse QAnon shit
My immediate thought: when does the copyright on Mickey expire? Didn’t it happen already?
OpenAI is my least favorite AI company and Disney is (recently) among my least favorite entertainment conglomerates. Sounds like a match made in heaven. Good luck with the investment.
Wait, so let me get this straight.
Altman got Disney to pay OpenAI, via an investment, for Sora -- which was likely trained on and used to generate infringements of all kinds of their copyrighted material.
And then Disney sends Google a Cease & Desist for using its copyrighted material, not only restricting what people can do with Google's AI image generators, but which could potentially also force Google to retrain all their models without Disney content.
Very likely Disney will reach a licensing deal with Google, which would conveniently finance Disney's investment in OpenAI.
And all this on the heels of the coup where Altman simultaneously signed a deal with Samsung and SK Hynix to lock up 40% of the world's DRAM supply, effectively cornering a key component for AI training hardware.
As I've said before: All these others are playing Capitalism. Altman out there playing Game of Thrones.
/popcorn
This is the most circular of the circular funding deals. All the bubble signs are blaring it’s just a game of chicken now until the crash. I just don’t know if it is months or years.
There is no way the character licensing survives an hour of contact with the public, unless it is _extremely_ restricted. I can't imagine a worse job than trying to "curate" the torrent of sewage that is going to get created. Deadpool is pretty much the only Disney-owned property this makes sense for.
And I say this as someone who _likes_ using Sora.
1B down the toilet
For anyone confused by this, what you're probably forgetting is that children make no distinction between slop and high quality content. You know all those bad 3D knock-off YouTube videos of that everyone was in a moral panic about a few years ago? Disney wasn't upset those were damaging their brand. They were upset that they weren't making any money from them. But they just found a way to undercut all the sweatshops in Bangladesh pumping that stuff out: recruit children to make videos for children.
we're cooked
Well I guess the best outcome is that the AI bubble bursts. Gonna be way worse if it is actually legit...
The technology is still immature.
I mean no one here would be surprised if Disney and OpenAI have trouble preventing misuse -- say, Disney-branded Hentai.[a]
Can Disney and OpenAI reliably prevent misuse?
---
OpenAI is using a page from 2010's Facebook playbook. They know their valuation is hyper inflated, so they are using those crazy valuations to buy stuff with equity (just like Facebook bought WhatsApp with private stock with crazy valuations).
First take: ew more ai generated slop
Second take: well I guess the blame lays with us for consuming it and reinforcing its creation
Third take: content creation becomes cheaper, allowing for more creative risks to be taken
Fourth take: this is a net-good because we see new creative ideas being attempted at low sunk cost
Disney making a tech investment. Just the history of Disney and tech should make you roll your eyes: Starwave, Infoseek, Maker Studio, Playdom (I think Bamtech helped with Disney+, so maybe won't count that)
This seems like a net negative for Disney and is what, like a month more of runway for OpenAI?
Doesn't Sora basically lose money at an enormous rate?
Not that I expect any rational thought from Disney, but the race to the bottom has started. If anyone can make a video with Disney characters, their value goes to zero.
Maybe there is something more behind this deal that is not reported? For example, Disney is waiting for OpenAI bankruptcy and then wants to get it for cheap while having its foot in the door?
For everyone concerned about the AI systems being trained on copyrighted material: this was always the end-game of that argument. Once the technology was proven out to be useful, someone with a huge IP portfolio was going to slam that portfolio directly into the training data to get their own copyright-unencumbered AI.
Related: https://www.reuters.com/business/disney-sends-cease-and-desi...
> Walt Disney has sent a cease-and-desist letter to Alphabet's Google, CNBC reported on Thursday.
That's some serious FOMO.
Disney is pretty much over so why not
Have no fear! The free market of AI slop is here!
Oof.
> Agreement will make a selection of these fan-inspired Sora short form videos available to stream on Disney+.
I actually think this is genius.
The next Spielberg might be some poor kid in a third-world country who can create a global hit using this tech.
Among the millions of slop videos generated, some might be the next Baby Shark, etc.
I've seen some Star Wars fan fiction created using AI that is truer to the original Star Wars than the most recent trilogy.
This is a chance for Disney to take the best of the user generated content, with high quality AI generated animation, and throw it on Disney+ to get free content for their streaming platform.
My guess is that's the gamble here. Worst-case scenario at the end of three years they just shut it down.
It's really the professionals who get paid to generate content for Disney that should be worried about this deal. This could be how AI causes them to lose their jobs.
Bob Iger: Disney’s OpenAI Deal “Does Not In Any Way” Threaten Creatives
https://www.hollywoodreporter.com/business/business-news/bob...
[dead]
Perhaps.... functionality will only be available to paid accounts/integrations. OpenAI will be contractually bound to report offensive content, Disney Lawyers will get the direct contact details via the paid account to know the user and sue.
I keep wondering about one thing: maybe Disney isn’t paying for the technology at all — maybe they’re paying for a spot in the future. If generative video becomes as common as social media, AI models will be the new TV channels, and whoever controls the prime shelf space wins. In that sense, this billion isn’t a fee for Sora it’s the price of having Disney’s front row booth in a new world of storytelling. So the real question isn’t why is Disney paying? but who’s going to own the shelves in this new story marketplace?
>> Disney and OpenAI affirm a shared commitment to responsible use of AI that protects the safety of users and the rights of creators.
Wow so Sora Slop is coming to payed Disney+?