> What's wrong with middle men?
Purely on a philosophical point of view and depending on where you live, they do nothing but increase the costs without adding value.
For example, realtors made sense back in the day when there was no internet. But, what value does a real estate agent add in 2026? An owner can list their apartment/house directly online. The buyer and search, find and contact the owner directly, a lot of times even for free (FB Marketplace, WhatsApp groups, etc.).
The most common argument is - "when things go wrong, the agent will take on the liability for the listing", but that is rarely the case in real life (again, may vary greatly depending on where you live). In most of Asia, this is not the case at all. They take their nice fat commission and wash their hands off later, not even picking up your calls most of the time when there is an issue.
So what do agents do now? They hoard information instead. They advertise good listings, but to talk to the owner you will need to engage (and pay them) first.
Real estate agents are just one. Car dealerships rank right on the second in my list.
We don't need more agents. We need democratized access to information.
> An owner can list their apartment/house directly online.
How will anyone find the house? If I use an online estate agent, then that's still a middle man. If I publish adverts on Facebook or Google, that's a middle man. If I'm hoping that I can generate enough SEO for my house to appear at the top of searches, that's also relying upon a middle man - the search engine. I guess I could just put a board outside the house with a URL on it and hope someone stops to take a photo.
Estate agents provide that marketing service as well as others around arranging viewings and interaction with solicitors, although that might be UK specific. But they do provide a service that would take a crazy amount of time for you to replicate by yourself for a one-off house sale.
> For example, realtors made sense back in the day when there was no internet. But, what value does a real estate agent add in 2026? An owner can list their apartment/house directly online. The buyer and search, find and contact the owner directly, a lot of times even for free (FB Marketplace, WhatsApp groups, etc.).
Is anyone forcing you realtors where you live?
FB Marketplace is just another middle man. (And that supports my thesis from another follow up comment: you want lots of competing middle man!)
Btw, real estate agents in eg the UK take about half the cut in a typical home sale compared to the US.
> Car dealerships rank right on the second in my list.
Yes, and as far as I know they are only a problem in the US, and that's because the US has crazy regulations that pretty much mandate car dealerships. In eg Germany you can buy your car direct from Volkswagen or from any dealership you want.
> We don't need more agents. We need democratized access to information.
Let a thousand flowers bloom. We need more agents, more competition. (But also make direct access legal, where possible.)
I disagree. I do not care about the details of a ton of stuff. I do not even understand them.
On the other hand, I do care about people that are knowledgeable of these details, specialized, and trust to handle them for me for a fee.
That’s true of banking, realting, health, security, building, manufacturing of everything I use (or almost). That doesn’t prevent me from vaguely understanding the principles and some bits. And that saved me a ton of time and worry. But for the few times one agent does not work up to his promises.
I am 49, I have dealt enough with try to do all by myself, and I do appreciate and rely onto middlemen way earlier now.
We made very good experiences with a realtor when we bought our apartment. Where I live, there is a lot of bureaucracy at play and the process is not easy to understand even when you have experts to ask. There have also been very sophisticated frauds on both sides - sellers and buyers - that a realtor from a well-known franchise blocks.
Generally, I see no problem with competent middle men. They offer a service like any other service. If you want the service, you buy it, and if you don't want it you don't.
I find it amusing that the person who brought up the word "middleman" is implicitly pointing at big internet companies, and here you are telling me Facebook or WhatsApp are not middleman.