Schlitz Is Gone, but First It's Getting One Last Hurrah

Buried at the end of the article is the real story. "Schlitz" hasn't existed since the early 70's. They cut costs and ruined the formula and brand. In 2008 it was "revived" and a new beer took the name. Now someone else is brewing a completely different reconstructed formula for "the last batch" and throwing the name on it, again. And im sure itll happen again and again after that.

Is Schlitz the beer company that Laverne and Shirley work for before moving to LA?

At my house, my dad always drank Schmidt’s Gay. Before the divorce, that is.