All the AI hype aside, I wonder if there is a way to avoid becoming one of these faceless corporations where customers are just numbers. For years Amazon has been fantastically customer centered, but at some point they just lost it. I could compile a list where Amazon is actually way more customer unfriendly than in the past now, but I guess everybody already got their own anecdotes about that. So what exactly went wrong and how could that be avoided at other companies?