He never liked "Schlitz". (Germans might understand why. And yes, that joke risks sounding misogynistic.)
Who can forget the CEO Francis J. Sellinger and his 'Taste My Schlitz' commercials https://www.youtube.com/watch?v=1NPxny7no4c
Who can forget the CEO Francis J. Sellinger and his 'Taste My Schlitz' commercials https://www.youtube.com/watch?v=1NPxny7no4c