Do you genuinely think that support staff reads "this decision made by AMD is disgraceful" and feel personally attacked because they identify as "part of AMD" and therefore an attack on AMD's honor is an attack on theirs?

Don't get me wrong, support staff often gets abuse thrown their way in a way that is absolutely not okay. There's a lot of people out there who get angry at the support personale. That's not what we're talking about here. Support staff needs thick enough skin to hear, "AMD did something bad" and not take it personally.