logoalt Hacker News

kjkjadksjtoday at 4:32 PM1 replyview on HN

Branding not used for its intended purpose is about as useful as calling your landscaping company four seasons.


Replies

SpicyLemonZesttoday at 4:37 PM

To be clear, everything about Allbirds including the brand name and other IP was sold off. The shoe store will continue operating (unless or perhaps until the new owners choose to shut it down) under the name "Allbirds"; the public company doing AI infra with the stock ticker BIRD will be named "NewBird AI".