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hn_throwaway_99today at 6:15 PM4 repliesview on HN

I understand why companies try to brand themselves as the latest and greatest tech innovation. What I don't understand is why it works or who falls for it. It's quite trivial to determine whether or not this is e.g. transformer-based AI.

I remember in the years before the pandemic that I would joke that all you had to do was "sprinkle in some blockchain" to your VC pitch and your valuation would automatically go up by tens of millions. It seemed dumb to me then and it seems dumb to me now.


Replies

array_key_firsttoday at 7:55 PM

Well I think most investors are dumb as rocks. I'm not sure most even know what a transformer is, or what LLM stands for.

Same thing with blockchain. I talked to many, many non-tech people who were very excited about blockchain. Most could not explain what, exactly, blockchain is.

parineumtoday at 6:41 PM

> It's quite trivial to determine whether or not this is e.g. transformer-based AI.

The people who are being marketed to with the AI term don't have any idea what that mean and AI, as a marketing term (the only way it's ever been, so far, commercially used) means a lot more than transformers. My dishwasher has "AI" because it has sensors that can detect where the most dishes are.

The marketing term really just means that the product changes it's behavior without user input. A simple "if...then" is AI.

AI has been used as a marketing term for at least a decade now but LLMs are poisoning the brand because they're, largely, implemented in almost exclusively user hostile ways.

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rightbytetoday at 7:01 PM

I think it is some sort of virtue signaling of being grifters and abusing the system for short term profit etc.

etempletontoday at 6:55 PM

VCs, PE and investors in general. Not all, but enough. Watch CNBC or Yahoo News for even 10 minutes—the sheer stupidity and mania around AI right now is frankly terrifying.