There was a bit of a controversy a few years ago when people realized that the head of the Linux Foundation was using Mac OS to give a presentation at a conference (especially ironic considering the presentation was about using Linux on the desktop). If the FreeBSD Foundation is similar to the Linux Foundation (which seems to be the case from looking at their site), it's mainly intended as a vehicle so large companies can fund aspects of the system they want developed rather than an ideologically driven organization like the FSF. From that perspective, an executive actually trying to run FreeBSD is a nice thing to see. It's been a running joke for years that when you look at a FreeBSD conference you'll see all the developers running it in a VM on their MacBooks, so if they're treating bare metal as more of a priority I think it's a positive development.
If only the Linux Foundation was primarily funding development of Linux, it's hard to describe what it is they are doing exactly, but it's a bit like a social club for Middle Managers and other insignificant people, building ecosystems^TM, connections and synergies^TM, and of course the Linux brand. Starting initiatives and such.
Gaze upon a premier Linux Foundation project:
https://www.canton.network/global-synchronizer