Ferrari Luce

I feel bad for Jony Ive, no amount of lipstick on a pig is going to save that horrendous car.

Looks like a melted down Pontiac Aztec. Though, I don’t see Walter White forking over money for it.

At first I thought it was a Ferrari custom built for Jony Ive made just to his specifications. But once I saw the first image I could easily understand it was designed by him. It's a talent to be an industrial designer with such a clean recognizable style that it's like a signature, easily recognizable as to who it belongs to.

Seems to me Porsche or Audi would have been better choices for Ive’s designs.

Then again the uproar might be the point of the experiment.

Edit: As an electric Ferrari family car it’s not too bad imo. Making it look like a mid-engine v12 would be silly, since it’s not that.

Well that doesn't look like a Ferrari

That's the least Ferrari looking Ferrari I have ever seen.

Fiat Multipla level design blunder

Cars like this is why restomods are getting big

Have we perhaps hyped Jony Ive a little too much?

Ferrari Multipla

Kudos to Ferrari trying to stay modern with a collab with one of the best industrial designers of the moment. But this feels antithetical to Ferrari, it's bland and utilitarian where they should be channeling flair and evocative designs.

I try to imagine the Ferrari badges as apple logos and the car all of a sudden makes sense.

I really appreciate how "Jony Ive" this looks. Feels like they absolutely nailed the style.

I personally feel like it looks like a disposable tech hardware product, but to each their own. I'm sure a lot of people will love it.

Damn, that looks awful.

The front looks like a vacuum cleaner

Jony Ive design philosophy of "thin and with round corners" can be seen in the Ferrari Luce. The car looks like an iPhone.

I read the comments before visiting the website. After the page loaded I was like: "Well, the silhouette from above and the color looks neat!"

I scrolled further and saw the front of the car, and now I get what the comments meant. Holy moly. That‘s worse than the Jaguar rebrand on my scale.

The interior isn't offensive, but don't the dashboard air vents appear to kind of bolted on? Like, maybe they are super functional? But they look like an afterthought aesthetically.

The gas engine Farraris are a pinnacle of design for an engine, gas tank, drive train, and human occupant.

It would have been trivial for Ferrari to just make their classic style but now, electric! And it would have been full of compromise.

Ferrari has made, in their opinion, the best design for the constraints and challenges of an Electric Vehicle. 4 motors, battery, human.

Good for them for putting real effort into it. And not just making a cash grab.

You could stick a Door Dash car topper on the roof and few people would pick up on the joke. So the entire point of Ferrari is lost in this exterior design. Where are the wings and strakes and diffusers? It has a few holes, but sans that it's a slightly more swoopy two-tone Model 3.

Discussed 3 months ago as well: https://news.ycombinator.com/item?id=46949642

Nice to see that, after all these years, "car commercial techno" is still a thing.

Man, I miss the 90's. Best decade for electronic music ever.

IDK about you, I keep imagining the horn when I see the outside: like Beaker from Dr Honeydew's laboratory in The Muppets,

"Hmeep!"

Ferrari horns are in my opinion legendary wonderful toots. And I'm troubled that this car offers very little "Ferrari" while sitting atop its brand.

This would have a chance as a $250k entry-level Ferrari. Not much of a chance, but a chance. At $600k? Crazy.

You could buy a V12 Ferrari at that price, if a Ferrari is what you want. Or a Rolls Royce Spectre if you want something quiet and luxurious.

Why couldn't they have made it look like a normal Ferrari.

It's just a powertrain change why mess up all the styling.

Ugly as sin.

I'll take "A waste of the world's resources for $200k, Alex" *600k, sorry

Would be really awesome if you could fit 3 child seats in the back.

If the battery is under the passenger compartment, you're pretty much stuck with a sedan-derived coupe look. The performance better be super ultra special, otherwise Ferrari had no need to make a car that looks like that.

This is the car you will need to buy to get on the list to buy the Ferrari you kind of want - but not the Ferrari you really, really want, that will cost you a lot more.

love the interior, not sure how i feel about that front end however. "The lowest drag coefficient in Ferrari history" is not what i would have guessed just seeing the picture alone, so props to them on making this possible!

Cleo Abrams dropped an interview with the creators:

https://www.youtube.com/watch?v=K-o0r2zSgCE

It's lovely and I bet they sell every one they build.

Whoa. This is hideous.

Ive is an overrated plonker and my first reaction is to wonder if all the serviceable components are glued in place.

Do you know why no one has ever put rotating switches on a steering wheel face before? Because it requires two fingers to operate the switches and thus taking your entire hand off the wheel. Those knobs and switches might as well be in the center console because it takes a similar amount of effort and diversion of attention to operate.

This looks like a car designed by someone who's never driven before. Did the early prototypes feature bubble domes before they were forced to tell Ive that won't work?

I wonder if some of the design is related to the car that Apple was designing, if Apple released an EV this is pretty much what I would have expected it to look like

"The lights gently recede when switched off, perserving the purity of the form."

This is totally impossible to read without hearing it in Ive's soothing voice.

The value of everyone manual F430 just went up a bit more.

Enzo is rolling on his grave

This almost couldn't be less "Ferrari." Really baffling.

Cool, it has suicide doors like the BMW i3 (a legendary concept car that escaped into the wild, and caused BMW to lose a lot of money)

It is 2026 cars don't need start buttons, physical keys, or giant round air vents

If the brief was to make an ipad stuck to the dash of a Ferrari not ruin the rest of the car then that is certainly one way to do it.

I'm surprised we still let Jony Ive design anything.

Nissan Leaf with a hideous bodykit

It doesn't even look like a Ferrari. I am 99.999% sure it will fail.

Love the interior. Hate the exterior.

Maybe I just have a bad taste for cars, but this looks awful. Uninspiring. Looks like a Tesla with a Ferrari logo.

Edit: I do love the analog buttons in the interior though. I despise those big screens with all the controls, and no tactile feedback.

Ferrari done lost their mind! If you told me this was a Kia I would have said it was ugly for a Kia.

Dumb looking, Back to the Future inspired, toy design.