Ferrari Luce

The value of everyone manual F430 just went up a bit more.

This almost couldn't be less "Ferrari." Really baffling.

Whoa. This is hideous.

If the brief was to make an ipad stuck to the dash of a Ferrari not ruin the rest of the car then that is certainly one way to do it.

I'm surprised we still let Jony Ive design anything.

Love the interior. Hate the exterior.

Maybe I just have a bad taste for cars, but this looks awful. Uninspiring. Looks like a Tesla with a Ferrari logo.

Edit: I do love the analog buttons in the interior though. I despise those big screens with all the controls, and no tactile feedback.

Ferrari done lost their mind! If you told me this was a Kia I would have said it was ugly for a Kia.

Nissan Leaf with a hideous bodykit

Dumb looking, Back to the Future inspired, toy design.

> The lights gently recede when switched off, perserving the purity of the form

Typo on the Ferrari website...

$1.2M in Canada after provincial and federal luxury sales taxes. For a 5100 pound, sub-300 mile range, mid-performer with 23/24" wheels. All those louvres, ducts, and aerodynamics for a terribly inefficient EV. Disappointing. (edited because i had $1.1M as the final price)

This is heartbreaking. Just awful.

It doesn't even look like a Ferrari. I am 99.999% sure it will fail.

This is somehow even worse than the swatch/AP collab.

I reall don't know if I like this or not.

I hate 20 inch, floating, glued to the dash tablets with such a passion. It cannot be such a huge monetary difference to have physical switches for the AC compared to this attention grabbing accident causing contraption that was never meant to be put in a human commandeered vehicle.

Attention: AUTO-playing videos+sound when visiting

The Ferrari e-Multipla!

Unbelievably ugly stance.

That is the ugliest Ferrari I've ever seen.

it has paddle shifters - what are those for?

What market exists that would buy this car??

Imagine being able to afford a Ferrari and then buying the one that looks like a fancy Prius

Looks like an expensive Prius .. :(

This is the ugliest car I've ever seen, and that includes the Cybertruck. I do like the retro modern interior though.

458/488 was peak ferrari IMO

It looks like an Apple Magic Mouse with wheels. Hopefully it also has a charge port on the bottom.

Doesn't look like a sport car. From above it actually looks like a phone. The main thing is that the charging port isn’t on the bottom.

This sucks

Four wheel steering, active suspension, low center of gravity, 1050 HP...

The display & controls do look very nice!

I love how they found a way to make the sound provide real feedback. I wonder if the cabin gets feedback faster than the speed of sound in air would travel, that would be neat. I'm skeptical they kept the loop fast enough to beat speed of sound in metal though (5000~6000 m/s for steel).

> The Luce’s sound system doesn’t generate artificial noise. Instead, a precision accelerometer mounted at the center of the rear axle captures the actual vibration of the rotating electric components. That signal is then filtered, equalized, and amplified — essentially working like an electric guitar’s amplifier. The result is a sound that’s rooted in the real physics of the machinery, not synthesized from a speaker library.

https://electrek.co/2026/05/25/ferrari-luce-first-electric-f...

Took OpenAI's money and is now designing cars, lol

I like the design. (Might be a hot take)

Is it just me, or does this look like Jaguar's self-inflicted brand damage?

Ive is an overrated plonker and my first reaction is to wonder if all the serviceable components are glued in place.

Do you know why no one has ever put rotating switches on a steering wheel face before? Because it requires two fingers to operate the switches and thus taking your entire hand off the wheel. Those knobs and switches might as well be in the center console because it takes a similar amount of effort and diversion of attention to operate.

This looks like a car designed by someone who's never driven before. Did the early prototypes feature bubble domes before they were forced to tell Ive that won't work?

Those rear tail lights don’t sit right with me. I know there’s probably some aerodynamic reason behind it but Jony, those aren’t the proportions that just work. Steve wouldn’t approve this. And I feel Jony was always partly Steve when Jony was at his best.That said the issue is the asymmetric black negative space below and above the red circles. This is mostly fixed if you get the Luce in black or very dark gray.

It looks like something a villainous billionaire would drive in a sci-fi dystopia. And not in a good way.

Hate to say but this was in one of the Simpson’s episode

mamma mia...

It looks like a budget car, not an exotic supercar.

$600k and they still won't give you physical climate controls.

Parsimonious product design with IMHO out of date conception of what's "cool". I think Ive is pretty washed up at this point.

Why do suicide doors if you have to have that B pillar?

More of a writeup about it: https://www.ferrari.com/en-EN/magazine/articles/ferrari-luce...

Oh wow, it’s even worse than I imagined based on those early images of the PlaySkool cockpit renderings!

The body lines? What body lines? I’m a vocal critic of derivative design, but this space egg usually is little more than a Junior Study drawing at best. It’s so bland it might as well be still made of clay.

I’m not being unfairly harsh here, there’s a huge tradition of sorting a car’s emotional response - yes, Countach being a prime case study - but I get more “This is interesting” from the latest Prius than anything with this design, in parts or taken as a whole. I can’t be alone, and I suppose the reactions will be savage. I am kind of giddy thinking about what some of the more crude phrasings might be from the likes of Clarkson or Harris.

This is a design for the Super Yacht club. If it was a concept car for a Chinese knock off of a Honda, it would be rightly panned at first sight. Was it designed on a first generation Macintosh?

It has no character whatsoever. The interior looks like patio furniture intended for a retirement home. To call it a failure is not quite right, because sometimes things like the Pontiac Aztek have coherent thought and risks involved. This has none of those things. Mayo on white bread with a glass of room temperature tap water.

In a strange way I love it because it might as well be called the Ferrari Hubris. Just…wow…

It would be a great looking Hyundai but it is a dreadful looking Ferrari. The cost of such a car will be far higher than it deserves. Ferrari for me is synonymous with genuinely beautiful curvaceous cars that have a gorgeous, slightly old looking interior. This is not it, nor is it take Ferrari into the modern day.

insane levels of slop, so bad it almost feels intentional

Wow, this looks atrocious. I was thinking this was perhaps a budget model by its appearance, but then I looked up the retail price…

the ferrariphone

LMAO, this thing is so ugly. It looks like a generic Chinese EV. Interior looks good, but the exterior is just a boat. 5.05m long, 2m wide, 5000lbs heavy. Looks like a mix of the Jag Epace and the Mustang EV/Mache

Can't believe they are asking 600k for this thing.

It is almost like Ferrari is trying to punk its customers.

Ps. Everyone is hating it on FerrariChat

This would have been an AMAZING Volvo. Sadly, it’s a very disappointing Ferrari.