alt Hacker NewsIt seems very disturbing in the current environment somehow, like nothing bad ever happens in Apple world, when in reality many things are falling apart.
For example the part about cameras, where they seem to advertise them not as security products but as a lifestyle aid.
The rehearsed marketing is so strong that it comes across in a very perverse way.
> but as a lifestyle aid
Apple is as much an aspirational lifestyle company as they are anything else. That's been their marketing aim for quite a while. It's less about the tech and more of a message of "This is the person/lifestyle you can be if you buy our products"