alt Hacker Newswhat's worrisome is that they continue to fail at it. it's one thing to say "we're still hashing things out". it's another to parade around Image Generation features that are obviously widely not-cared-for and oftentimes actively disliked
Apple cares greatly about their brand yet this has hurt their brand like nothing else in the past decade
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Apple hurt their brand so much. That the five ecosystems all work together better than anyone else.
And the Mac Neo is a best seller. Yep they really hurt themselves?
The only thing hurting Apple right now is memory like everyone else out there all because of the AI data center fiasco.
on the other hand failing at it or pushing it to the edges until they figure out where if anywhere it would actually make sense (which is I believe the entire crux of their strategy) might equally reasonably be helping their brand.
I don't see strong evidence the average consumer is demanding 'AI features' in everything. I mean even amongst the technically inclined this is often bemoaned, anecdotally.
If anything, shipping and sitting on the previous incarnation of Siri as a basic feature set to shut up iPhone users for a few years while everything else matured might be viewed as a very shrewd move ten years from now.
I mean have they, they have an outright majority share in iPhones in some markets, including the US, and lots of other stuff that sells reliably. Granted, I'm sure they'd love to have another blockbuster product, but having what amounts to "utility" status for a $1000 device isn't too bad.
Rest assured when they do have it figured out, we'll learn how they invented LLMs and AI chatbots.
It’s worrisome, but it’s also worth pointing out that no one else has succeeded at it, or even gotten close. It’s easy to forget that there are not good well-integrated person AI solutions yet, it’s just chat bots. I think it’s just harder than a lot of people think it is.