> is kinda fake and unauthentic
I think Apple can't find their voice since Steve Jobs passed/stopped doing the presentations. Thats why it feels inauthentic. I imagine its also hard to really feel "best (iphone|ipad|macos|etc) yet" when they are debuting features that existed elsewhere for a while. Its just a massive disconnect from anyone but fans. The same could be said for innovative features, whats left to innovate on smart phones?
In some ways both things are like having to be the person coming on after an amazing presentation or comic or musical act. How do you follow it?
You have to remember that Steve spent months, stories say half a year, preparing for the keynote. Arguments would get so heated he’d fire people and bring them back the next day to continue.
Hate him or love him; he knew that was the single largest stage for Apple and put the effort into each one. The keynotes today are like Apple overall, a fantastic organization that is starting to drift toward.. fake.